Indian Daytona

In March 2015, the Indian Motorcycle had a tremendous presence at Daytona Bike Week, where the brand hit a new record with the number of riders using an Indian Motorcycle on the ride organized by the Indian Motorcycle Riders' Group. The event featured the full line of the brand, including the recent Indian Dark Horse release. The Indian Motorcycle Riders Group was launched during the Indian Daytona Bike Week 2014, where a number of special benefits were offered to brand owners. In addition, along with Indian Motorcycle dealerships, IMRG chapters have also been formed to assist in the organization of local events, such as dealer openings, rides, and test ride events.