We start with respect. That's what we should interpret from
the ads that are spent on Harley-Davidson. The brand is determined to clarify
what kind of audience they want to go, and what they want to convey, and the
truth is that they do it with grace. The class of the Harley-Davidson biker is
seen from a distance, although do not get confused, it is not what it seems and
not only the motorcycle lives the biker, the exclusive Harley Davidson VL also
contribute their bit to the culture of this brand. The company Harley-Davidson faces the changes
of the market offering a lifestyle for a high sector, and it does not cost to
him to adapt to the demand of his consumers because it is the company who
imposes the fashion in the sector of motorcycles.
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